Forget Resolutions. Start a Business Instead.
Skip the gym membership... Start your business...
Hey ,
It’s December 30th. You know what that means.
Everyone’s posting their “New Year, New Me” content. Gym memberships are being purchased. Vision boards are being made. Resolutions that’ll be abandoned by February 3rd are being written down.
Here’s a better idea: Start your business on January 1st.
Not “think about it.” Not “research it.” Not “make a plan to maybe start planning.”
Actually start it.
Why January 1st Is the Perfect Day to Launch
The calendar resets
Fresh start energy is real (use it)
Your competition is hungover or writing resolutions
You get to say “I started my business in 2025” for the rest of your life
The excuses expire
“I’ll start next year” is no longer an option
You’ve been thinking about this for months (maybe years)
Waiting won’t make it easier
The timing is actually perfect
Q1 is when budgets reset and people are ready to buy
You have 12 full months to build momentum
Starting now means revenue by spring
Morning (9am - 10am): Complete your BUILD Sprint
Go to buildthedamnthing.com
Use code SUBSTACK for a free sprint
One hour later, you have a business plan, brand kit, and live website
Seriously. One hour.
Afternoon (2pm - 4pm): Tell 20 people
Text, DM, or email 20 people who would use your product/service
Don’t ask for feedback. Tell them what you’re selling.
Offer a “founding customer” rate
Goal: Book your first 3 customers before the day ends
Evening (7pm - 8pm): Set up your systems
Connect payment processing (Stripe or PayPal)
Create your social media accounts
Schedule your first week of posts
You’re officially in business
No More “Someday”
I talk to so many people who’ve been “planning to start a business” for years. They have the idea. They have the skills. They have the need.
What they don’t have is a start date.
Make it January 1st.
Not because it’s magic. Because you need to pick a day and stop waiting for permission, perfect timing, or more confidence.
The confidence comes from doing it, not before doing it.
I Extended the FREE Sprint Code… So NO EXCUSES…
Code SUBSTACK gets you a free BUILD Sprint, but it expires January 2nd (yep, gotta motivate you). And it’s limited to the first 500 substack community members.
Use it January 1st. Start the year as a business owner, not someone who’s thinking about maybe becoming one.
This week’s challenge: Set your alarm for 9am on January 1st. Make coffee. Open your laptop. Build the damn thing.
Let’s go.
Kathryn
P.S. On January 2nd, hit reply and tell me what you built. I’ll be checking my inbox.
Build the Damn Thing
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