How to Create a Company Culture
What if the boldest thing you could do is build the space you’ve been told you don’t belong in?
Hey Builders,
Before you scale—get your culture right.
🎧 I’m joined this week by Alex West Steinman, co-founder of The Coven, to talk about how to create inclusive, empowering company culture before you even hire your first employee.
💡 Top 3 Takeaways:
💥 “Don’t count yourself out before someone else does.”
Alex reminds us that most of our rejection happens in our own minds before we even try.
👉 Founder move: Walk into the room like the answer is yes, and act like it.
💪 “Let your village take care of you.”
Support doesn’t always come in the form of money, it comes in meals, childcare, and emotional fuel.
👉 Founder move: Accept help. Let people invest in you in non-financial ways.
🔥 “You better believe your own bullshit… or nobody else will.”
Entrepreneurship requires irrational belief in yourself. Period.
👉 Founder move: Be your biggest hype person. Especially on the hard days.
Let’s build equity, culture, and confidence. Let’s build the damn thing.
—Kathryn
Build the Damn Thing
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