Ready to BUILD Your Next Company?
Introducing BUILD: Go from idea to a live website or product in less than an hour... for $99
Hey Hey ,
I love hard problems. For the past several years, I’ve been pondering a pretty hard one- the impact of the AI-fication of the workforce on those who find themselves with skills but no employment future.
I’m talking about the paralegal who is job has been replaced or the junior bankers who are literally training their AI replacements.
These are people who trained for well paying jobs that are being rapidly replaced by AI. Many are finding themselves thrusted into a career path they never expected….
Entrepreneurship.
So, I’ve Built A Solution
For the past year, I’ve had my head down building something that actually helps. Not another recycled “business 101” course. Not more Instagram content telling you to “create a pdf and make $5000 a day.”
Real tools that take you from zero to REAL launched business in one hour.
It’s called BUILD, and it’s the most fun I’ve had building anything in 10 years.
What You Get with your BUILD
One hour. One payment. One complete business.
BUILD takes you through the complete business building process (we call it a BUILD SPRINT).
A BUILD Sprint takes you through the following process: Idea generation (IdeaBUILD), creation of brand assets like your name, social media handles, logos, colors (NameBUILD and LogoBUILD), and the actual creation of your first live website OR basic app (MVPBUILD). All in less than 60 minutes. All for less than $99 per Sprint.
When you complete a BUILD Sprint, you walk away with:
Your business plan (with real details like target market and even your elevator pitch)
Your complete brand kit (logo, colors, fonts, the works)
Your live MVP website (not a template, a real site)
Setup guides for everything you need to launch
Forever access to your BUILD dashboard (well at least as long as we’re around)
No subscriptions. No . No “upgrade to unlock the good stuff.”
Just $99. One time. Done.
Why This Matters
The traditional path to starting a business costs $25,000+ in consultants, designers, and developers. That’s designed to keep people out.
BUILD makes professional-quality business creation accessible to the 36 million small business owners and 5.5 million people who file new business applications every year.
The people who are building because they have to, not because they can afford to play startup.
Special Offer for This Community
You’ve been with me for years. You’ve read the essays, bought the book, listened to the podcast.
Here’s your reward: Try BUILD completely free using code; SUBSTACK. Note this is only good for the first 100 users and expired 12/31/2025, so get started!
Use code SUBSTACK at checkout. Zero cost. Full access to all four tools.
Ready to get started?
Claim your free sprint now with code SUBSTACK and let BUILD turn your idea into a real business.
What’s Changing (And What You Need to Know)
As BUILD grows, I’m making some updates:
This Substack:
Stays focused on personal essays and thought leadership
Deep dives on entrepreneurship, innovation, and building with AI
What we’re learning about creating human-centered tools in an AI world
Becomes a paid community starting January 1, 2026
The BUILD Newsletter (New):
Moving to Mailchimp for better scaling
Practical tips, tools, and resources for building your business
Weekly playbooks you can implement immediately
Always free
You’re automatically signed up for both. You don’t need to do anything.
One Ask
If you know someone who’s been laid off, burned out, or stuck in a job that’s disappearing, send them to buildthedamnthing.com.
Forward this email. Share the link. Tell them about code: SUBSTACK (note: only good for the first 100 users)
.
Let’s help more people take control of their financial future.
Ready to Build?
Don’t wait. Use code SUBSTACK for a free BUILD Sprint and go from idea to launched business in the next hour.
Let’s build the damn thing.
Kathryn
P.S. After you complete your sprint, hit reply and send me the link. I want to see what you built.
Build the Damn Thing
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