A Welcome Message From Kathryn
I wrote my book to be a tool in a founder’s business toolkit. It’s a guide to creating a successful startup and to forging your own rules of entrepreneurship. I am so very excited to be sharing my experience with the world and cannot wait for it to start helping diverse entrepreneurs to grow and succeed.
Praise for Build The Damn Thing
“Finney has a realistic but inspiring perspective on what it takes to succeed...This is worth a look for aspiring and seasoned entrepreneurs alike.”
—Publisher’s Weekly
— Quote Source
“The Summer’s Best Business Books. Fresh Perspectives, Bold Solutions, and Big Ideas. ”
—Society for Human Resource Management (SHRM)
— Quote Source
“Empowering Black and Latinx female founders…She’s shaking up the innovation ecosystem.”
—Marie Claire
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— Quote Source
“The Next Big Idea Club
Season 18 Nominee”
—The Next Big Idea Club
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— Quote Source
Other Awesome Humans Who Support The Book
A’Lelia Bundles
Bevy Smith
Cindy Gallop
Margot Lee Shetterly
Steve Case
Karen Hunter
Guy Kawasaki
Ways You Can Support
Share with Your Community
We've created sample emails, social media posts and graphics for you to share with your community. Click the button to access!
Buy The Book!
Grab a copy for yourself or for the Builder in your life. These make great gifts too.
Leave an Amazon Review
Leaving an Amazon review for Build The Damn Thing is an amazing way to support the book.
Invite Kathryn to Speak
Invite me to your event or to speak to your group by submitting a speaking inquiry request.
Write About the Book
Are you a reporter or content creator? We invite you to write about Build The Damn Thing. The galley letter and press release from Penguin RandomHouse might help:
Buy In Bulk
Connect with the publisher to make a bulk purchase of Build the Damn Thing for your community.
How YOU can help the Builders
You have the power to share the good news about this book and impact the lives of entrepreneurs and founders who haven’t had a seat at the table. They need a playbook, from someone who’s been there, with proven strategies and battle-tested tactics for launching their businesses.
I have one small ask: Bookmark this page so it's easy to access later and use the tools provided below to help promote Build the Damn Thing so that we may get it into the hands of as many Builders as we can!
If you like, you can also sign up for special updates about the book. I promise to only reach out when it’s worthwhile.
Thank you for being a part of the BTDT Team.
Suggested Promotional Timeline:
Pre-Launch
June 1st—6th, 2022
Spread the word!
Launch Day!
June 7th, 2022
Share a picture of you & the book.
Selfies encouraged :-)
Post-Launch
June 10th—14th, 2022
Post a reminder or share your favorite takeaway from the book for your followers.
Marketing Materials
Social Media Samples
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Mark your calendars! Build the Damn Thing: How to Start a Successful Business if You’re Not a Rich White Guy by Kathryn Finney is releasing on June 7th.
Kathryn lists out the keys to her success as a #BlackWoman in a market designed for the “Entitleds”. She takes you step by step on how to forge your own rules of business and #Build yourself.
This is perfect for any #DiverseEntrepreneur or #Founder!
KathrynFinney.com/Build-The-Damn-Thing
Kathryn Finney offers an extraordinarily clear framework to build your business and forge your own rules of #entrepreneurship in her new book: #BuildTheDamnThing releasing on June 7th.It’s a must-read if you are a #DiverseEntrepreneur or #Founder!
KathrynFinney.com/Build-The-Damn-Thing
I’ve just read Build the Damn Thing: How to Start a Successful Business if You’re Not a Rich White Guy by Kathryn Finney and I love it. Super useful insights on how to build yourself and your business in an otherwise unfair market. This is a MUST read!
KathrynFinney.com/Build-The-Damn-Thing
#BuildTheDamnThing
#BuildTheDamnThing is a guide to creating a successful #startup and to building your own rules of #entrepreneurship. Kathryn Finney lists out the keys to her success in a market designed for #DiverseFounders to fail. Check it out today: KathrynFinney.com/Build-The-Damn-Thing
Want to learn how to create your own rules of #entrepreneurship? Want to learn how to forge your own way in life and build a successful business? Then you’ve got to read #BuildTheDamnThing by Kathryn Finney today! KathrynFinney.com/Build-The-Damn-Thing
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@hiiamkathryn wrote #BuildTheDamnThing to be an actionable tool in you #BusinessToolkit. She lists out the keys to her success in a market designed for #DiverseFounders to fail and teaches you how to forge your own rules of #entrepreneurship!
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***Note, if posting to a story use the “Link” option to share the link to learn more about her book.
@hiiamkathryn offers a clear framework for how to build your business and forge your own rules of #entrepreneurship in her new book:
#BuildTheDamnThing
Click the Link Here to Learn More:
KathrynFinney.com/Build-The-Damn-Thing
@hiiamkathryn wrote #BuildTheDamnThing to be an actionable tool in you #BusinessToolkit.
Click the Link Here:
KathrynFinney.com/Build-The-Damn-Thing
KathrynFinney.com/Build-The-Damn-Thing
@hiiamkathryn lists out the keys to her success in a market designed for #DiverseFounders to fail in her new book: #BuildTheDamnThing
Click the Link to Learn More:
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I loved #BuildTheDamnThing by @KathrynFinney! If you’re looking for a guide to building yourself and your business, get a copy ASAP! KathrynFinney.com/Build-The-Damn-Thing
#BuildTheDamnThing is an indispensable guide to creating a successful #startup and to building your own rules of #entrepreneurship in an otherwise unfair market. Check it out today: KathrynFinney.com/Build-The-Damn-Thing
KathrynFinney.com/Build-The-Damn-Thing
Learn how to forge your own way in business and life with @KathrynFinney ‘s new book: Build the Damn Thing: How to Start a Successful Business if You’re Not a Rich White Guy. 100% recommend this book!
Social Graphics
(right-click to save)
Sample Email
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Subject Lines
How To Build Yourself and Your Business
Get Build The Damn Thing Today
Build the Damn Thing is a MUST Read
Body Copy
Hello _______,
I recently read Build the Damn Thing: How to Start a Successful Business if You’re Not a Rich White Guy by Kathryn Finney and wanted to share the news of this amazing book with you.
In Build The Damn Thing, she offers “Builders” practical steps and advice as they embark on bringing their boldest and best ideas to life. In a world that has overlooked and underestimated diverse founders and entrepreneurs: this is the essential guide to knowing, disrupting, remaking and building your own rules of entrepreneurship in a startup and investing world designed for and by the “Entitleds.”
While I can’t recommend Build the Damn Thing highly enough (which you can buy here), it is also receiving strong advance praise, including this from Publishers Weekly–– “Finney has a realistic but inspiring perspective on what it takes to succeed… This is worth a look for aspiring and seasoned entrepreneurs alike."
Thank you so much and I hope you enjoy the book as much as I did!
-YOUR NAME
Need Assistance or Have Questions?
Send a note to my team at: comms@geniusguild.co
