Advice · Women Founders
The best advice for women founders.
Funding, pricing, exits, and the math behind building a serious company on your own terms. Kathryn Finney has been in the rooms women founders are usually shut out of for fifteen years. This is the advice she gives women founders first.
- 01
Underestimated Is a Superpower
7 min read
Why being counted out is one of the strongest competitive advantages you can have, if you use it.
Why it's on this list: The thesis statement. Required reading for any woman founder this site exists for.
Read it - 02
Your Story Is Your Strategy
7 min read
Why your origin story isn't a marketing nice-to-have. It's the most defensible asset on your cap table.
Why it's on this list: Why your origin story is the most defensible asset on your cap table.
Read it - 03
Find Your Exit Number Before You Start
7 min read
The single most important number you need to define before you write a business plan or take a single dollar.
Why it's on this list: The number every woman founder should know before she takes a dollar.
Read it - 04
How to build wealth without selling your business
9 min read
The case for holding a profitable business indefinitely, the math of distributions versus exits, and how founders compound wealth without an acquirer.
Why it's on this list: The case for holding a profitable business instead of grinding toward an exit.
Read it - 05
Build an Audience Before You Build a Product
7 min read
Why distribution beats product, and the three audience-first plays underestimated founders should run first.
Why it's on this list: Why distribution beats product, especially when investors don't know you.
Read it - 06
Build the Room You Need
7 min read
If you're not in the room, build the room. How to create the network, table, or community you wish existed.
Why it's on this list: What to do when you are not in the room. Build the room.
Read it - 07
Imposter Syndrome Is Data, Not a Diagnosis
7 min read
What that voice in your head is actually telling you, and how to use the signal instead of arguing with it.
Why it's on this list: Reframes the voice in your head as signal instead of static.
Read it - 08
Price Your Product Without Apologizing for It
7 min read
Most first-time founders underprice by 30 to 50 percent. Here's how to set a price you can actually defend.
Why it's on this list: Fixes the underpricing tax most women founders pay by default.
Read it - 09
The 5 Bold Faced Lies Told to Builders
7 min read
You don't need to code. You don't need a degree. You don't need permission. The lies the startup world tells you, debunked.
Why it's on this list: Names the false rules women founders get handed first.
Read it - 10
Fear Is Not a Stop Sign. It's a Speed Bump.
7 min read
Every founder I know is scared. Here's how to move forward without waiting for the fear to disappear.
Why it's on this list: How to move forward without waiting for the fear to disappear.
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