Substack Newsletter
Build the Damn Thing.
Long-form essays and field notes for entrepreneurs building and leading companies. The work behind the wins.

Are You Building, or Are You Just Running?
Hey there! Q1-2026 has been brutal, with massive layoff becoming the norm. This week, we discuss whether you're actually being pushed toward entrepreneurship or just running from a job that ended.

Everybody's an Entrepreneur. Fight Me on This.
Hi! Kathryn here. Happy spring everyone! Last week I put a number on the women ownership/revenue gap. This week we talk about what happens when entrepreneurship becomes the norm.
3 min read
Women Own 40 Percent of American Businesses. They Generate 6 Percent of the Revenue.
Read That Again
2 min read
The Entrepreneurship Wave Is Here.
The Question Is Whether You Will Ride It or Watch Someone Else Profit From It.
3 min read
The Survival Story Is a Lie. Here Is What the Numbers Actually Say.
Three pieces of data on women owned businesses came across my desk this week. Let's get into what this means for you.
3 min read
What Subsistence Entrepreneurship Actually Is, and Why the Strategy Is Different
Subsistence entrepreneurship is not new. It is the oldest form of entrepreneurship that exists.
5 min read
What Would Winning Look Like If No One Was Watching?
The answer is a little scary because it looks nothing like what you were told winning was supposed to look like.
4 min read
Forget Resolutions. Start a Business Instead.
Skip the gym membership... Start your business...
2 min read
Ready to BUILD Your Next Company?
Introducing BUILD: Go from idea to a live website or product in less than an hour... for $99
3 min read
How to Create a Company Culture
What if the boldest thing you could do is build the space you’ve been told you don’t belong in?
2 min read