Kathryn Finney
All Tools

A Tool from Build the Damn Thing

Your personal SWOT.

An honest look at your strengths, weaknesses, opportunities, and threats. Most self-assessments are wrong because we rate ourselves higher than we should. This one is built to expose your blindspots, not flatter them.

  • Four sections, three prompts each, taken straight from the book
  • Your work autosaves in your browser as you go
  • A printable 2x2 grid you can save, share with your advisory board, and revisit each quarter
  • Free, with a quick newsletter signup
Start the exercise

Tool No. 04 from Build the Damn Thing by Kathryn Finney.

Personal SWOT 2x2 grid preview
Your filled-in grid, printable and saveable