Advice · Entrepreneurship
Top advice on entrepreneurship.
If you have one afternoon to understand how Kathryn Finney thinks about building a company, read these in order. They are the pieces readers email her back about most.
Each stands on its own, but together they form the working thesis behind the BUILD Sprint, the book, and the newsletter.
- 01
3 Moves That Change Everything for New Founders
4 min read
Most of what kills new businesses isn't the market, the product, or the moment. It's the founder waiting to be ready. Here are the 3 moves to make in your first 90 days.
Why it's on this list: The clearest 90-day plan Kathryn has written for new founders.
Read it - 02
You Don't Need Permission to Build
7 min read
Most people are waiting for an invitation that's not coming. Here's how to stop waiting and start building.
Why it's on this list: The mindset shift that has to happen before anything else does.
Read it - 03
The BUILD Sprint Method, Explained
7 min read
How the same five-step method I run with Genius Guild founders takes you from idea to launched business in 60 minutes.
Why it's on this list: The five-step method Kathryn runs with Genius Guild founders, in one read.
Read it - 04
The 5 Bold Faced Lies Told to Builders
7 min read
You don't need to code. You don't need a degree. You don't need permission. The lies the startup world tells you, debunked.
Why it's on this list: Names the false rules most founders never realize they're following.
Read it - 05
How to Validate a Business Idea in 72 Hours
7 min read
A weekend playbook to find out whether your idea has legs before you spend a dollar building it.
Why it's on this list: The fastest, cheapest validation playbook on the site.
Read it - 06
How to Find Your First 100 Customers
7 min read
Forget growth hacks. Here's the unsexy, repeatable way underestimated founders find their first hundred buyers.
Why it's on this list: Unsexy distribution moves that actually work.
Read it - 07
Price Your Product Without Apologizing for It
7 min read
Most first-time founders underprice by 30 to 50 percent. Here's how to set a price you can actually defend.
Why it's on this list: Fixes the single biggest mistake first-time founders make.
Read it - 08
The 'Should I Do It?' Test
7 min read
A simple scoring framework to evaluate any business idea against your time, money, and life.
Why it's on this list: The decision framework readers come back to before every new idea.
Read it - 09
The Personal SWOT That Actually Works
7 min read
How to honestly assess your strengths, weaknesses, opportunities, and threats before you build a company around them.
Why it's on this list: A SWOT that holds up because it scores you, not your idea.
Read it - 10
Permission to Pivot Without Apology
7 min read
Pivoting isn't quitting. It's listening to what the market is finally ready to tell you.
Why it's on this list: Reframes pivoting as data instead of failure.
Read it - 11
The Myth of the Perfect Idea
7 min read
Your idea doesn't have to be original. It has to be useful. Here's why originality is overrated.
Why it's on this list: Cures the most expensive form of founder procrastination.
Read it - 12
Stop Waiting for Confidence. Build Evidence.
7 min read
Confidence is the result of action, not the prerequisite. A practical way to flip the order.
Why it's on this list: The closer. Action first, confidence second.
Read it