How to Create a Company Culture Before You Have a Team

What if the boldest thing you could do is build the space you’ve been told you don’t belong in? In this powerful episode of Build the Damn Thing, Kathryn Finney sits down with Alex West Steinman, co-founder and CEO of The Coven,a trailblazing co-working space built by and for women, non-binary, and trans professionals. From confronting systemic inequities in the advertising industry to creating inclusive spaces where everyone feels seen, Alex’s journey is a blueprint for leading with purpose, equity, and unapologetic authenticity. Together, Kathryn and Alex dive into how childhood lessons, supportive parents (especially #BlackDads), and bold leadership shaped her entrepreneurial path. They explore building community as a business model, the power of showing up as your full self, and what it means to scale without selling out your values. Whether you’re launching a startup or rethinking your leadership style, this episode will inspire you to bet on yourself,and build something that centers belonging for all. 🔗 Follow Alex: The Coven Website Instagram @alexweststeinman LinkedIn 🎧 Don’t forget to rate, share, and subscribe,because you are a big deal.