Kathryn Finney
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Take-home

Files you’ll actually use.

Theory is comfortable. Templates are uncomfortable. Templates make you fill in the blank, which means you have to know the answer, which means you have to have done the thinking. That’s the point.

Downloads is the take-home library. Worksheets, checklists, pitch outlines, cap tables, brand briefs, prototype diagnostics. Each one is a tool I’ve used myself or run with founders in my own work. Open it, fill it in, ship it.

These exist because entrepreneurship gets too abstract too fast. People talk about brand without writing a brief. They pitch without an outline. They build cap tables on the back of a napkin. The downloads here are the napkin replacements. Pulled from the same playbook I use as a builder and investor, and aligned to the five prototypes so you can pick the version that fits your stage.

Download what you need. Start where you are.

Everybody’s an entrepreneur.

Excerpt of Build the Damn Thing preview
Excerpt PDF

Excerpt of Build the Damn Thing

Read the opening chapter of the Wall Street Journal bestseller. Meet the Builders, the Entitleds, and find out why the startup world wasn’t built for you. Then decide if you’re ready to build anyway.

The 6 Types of Funding preview
Guide PDF

The 6 Types of Funding

A clear-eyed guide to the six ways founders actually fund a business, from bootstrapping to venture capital. Know your options before you take the meeting.

Looking for the calculators?

The interactive tools, like the Find Your Exit Number calculator, live in their own library.

Open the tools